Ideas tested in the work, put into words here.
LinkedIn Live · Dec. 2022
Understanding Your Brand's Relationship Status
A LinkedIn Live conversation on Relationship Thinking – the research linking how brands make customers feel to loyalty, advocacy, and growth.
Book Chapter · 2013
Building a Team: Be Ready for Elephants and Tomatoes
How a team moved from an elephant too big to name to the awkward, almost comic work of learning to be direct – and why directness done with empathy isn't harshness. In Harkins, D. A. (Ed.), Beyond the Campus
American Journal of Psychological Research · 2010
Challenging the Balancing Act: Women, Postmodernism, and the Demand to 'Have It All'
From my master's research: on the postmodern myth that women can 'have it all' if they just manage differently. With Harkins & Ronayne.
SLIDESHARE · 2010
Leaving Our Comfort Zone: 21st Century Market Research
How humanistic methods lead to better research. Link to the full presentation on Slideshare.
The Learning Organization · 2008
Assessing Change: Can Organizational Learning 'Work' for Schools?
From my dissertation research: how applying organizational-learning theory led to better school and team outcomes. With Harkins.
EARLY EDUCATION & DEVELOPMENT · 2008
From my dissertation research: a case study of how one school administrative team's performance and participation in conflict shifted over time. With Harkins.
APPLIED MARKETING ANALYTICS · 2022
From Captive to Captivating: The New Customer Journey Model for Companies
On a new model for the customer journey, built for a world where the old idea of a 'captive audience' no longer holds. With Tannir, Dupin, Stahlkopf & Iyengar.
HARVARD BUSINESS REVIEW ONLINE · 2016
The Brands That Make Customers Feel Respected
How brands customers describe as respectful outperform those that just claim to be. With Travail,
Wittes Schlack & Lerman.
QUIRK'S E-NEWSLETTER · 2013
More Than an Activity: How Passive 'Shopping' Is Changing the Path to Purchase
How consumers have moved away from a traditional, episodic path-to-purchase to a state of passively 'shopping' in an always-on mode.
QUIRK'S MARKETING RESEARCH REVIEW · 2012
Some Art, Some Science: A Successful Research Community Requires a Mix of Strategies
On why a research community only works with a deliberate mix of strategies, not one method applied everywhere.
ESOMAR ONLINE RESEARCH CONFERENCE, CHICAGO · 2009
Cultural Differences: Draw or Barrier? Optimizing Engagement in Multinational Online Communities
Best Paper award - on what actually helps or hurts engagement across culturally mixed online communities.
THE 2009 PFEIFFER ANNUAL LEADERSHIP DEVELOPMENT · 2009
Embracing the Voice of the Customer: The Transformational Power of Listening
On what it actually takes to make 'listening to customers' a transformational practice instead of a slogan. Book chapter, in Dotlich, Cairo, Rhinesmith & Meeks (Eds.).
ESOMAR CONGRESS, MONTREAL · 2008
How Disney Bridges the Multi-cultural Divide: Building Trust as a Prerequisite to Insight
On how Disney built trust inside a multicultural online community, earning the right to engage, inquire, and learn from BIPOC guests. Best Paper (Fernanda Monti Award). With Caswell.
LINKEDIN · 2026
The work middle management does that executives say they fear losing, and why metrics built for speed and usage can’t see it.
LINKEDIN · 2026
Growth Needs Challenge and Support
Organizations fund new challenges but not the support that sustains change over time. This is about why the unfunded half usually decides whether anything else survives.
LINKEDIN · 2026
On robot dogs, innovation, and why the technology everyone points to is not the only important thing that gets built.
LINKEDIN · 2026
On new research from Chief, Corrix, and the Harris Poll showing that pushing back on AI - a habit women underrate in themselves - is what actually predicts better results.
LINKEDIN · 2026
On whether or not using AI to write can produce both authentic and original results, based on coding 28 turns of the transcripts generated from writing Safety First.
LINKEDIN · 2026
On psychological safety, AI adoption, and why the conditions that make change work are the same ones that make it safe to say what's actually happening.
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